BREAK THE BIAS

THE POWER OF PICTURES

The way we categorise people is often based on visible features like skin colour, gender, and age. So the images we share with the world are a big part of shaping it. Seeing women, men, and couples portrayed the same way, over and over again, creates biases. Repeated enough those biases lead to the continuation or harmful stereotypes with lasting consequences.

MEET THE PHOTOGRAPHERS

Based all around Nordic, coming from various backgrounds, our five photographers have their own unique outlook on the world. Along with that comes five different biases that have a special meaning to them – and that they want to break.

BREAK THE BIAS

Watch our five photographers break a bias that has a special meaning to them. Follow them on their journey as they each unravel a specific bias and go out to break it by showing us a perspective that we won't see by default.

BEHIND THE SCENES

Get a glimpse behind the scenes and watch how the photographers use their skills with a camera to break the bias.

THE JOURNEY

Join the photographers on their entire journey on breaking a bias.

Create responsibly with the Canon EOS R-system

Take your content to the next level with the mirrorless Canon EOS R-system and RF lenses. Now with up to 300€ cashback. The campaign runs 31st of January 2024.

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THE CANON EOS R-SYSTEM

Take your content to the next level

The mirrorless Canon EOS R-system and RF lenses helps you elevate your content. Keep your focus with the ultimate shooting experience for both video and still photography.