Internet killed the video star. Or did it? In 2022, the music video industry is a long way past the days of exclusive broadcast spaces like MTV and Top of the Pops, and has exploded elsewhere on easily accessible online platforms such as YouTube, TikTok and Instagram. Anyone can go viral in this bold new creative era, but the space is crowded.
To make a name for yourself as a filmmaker like Ashleigh Jadee (@ashleighjadeeee) – and land those big artists such as Skepta and Roddy Ricch – developing a distinct style and personal branding is key. That's a philosophy that Ashleigh has shared with Amber Akaunu (@amberakaunu) and Lauren McCollin (@lauren.mccollin), two young filmmakers she has mentored via Instagram since the start of the pandemic.
Absorbing Ashleigh's experience and knowledge, as well as collaborating with her on projects, is propelling Amber and Lauren's showreels. And with high-quality camera kit for video such as the Canon EOS C70 and Canon EOS 5D Mark IV in their hands, they're emerging as new and unique female voices in an evolving UK film industry, well equipped for the challenges ahead.
In talking with Ashleigh, Amber and Lauren, we learn how the scene today is a more level playing field, the current influences on music film production, and how to stand out in a marketing-led industry.