An estimated 50 million people1 consider themselves "content creators", and that's not counting the people still trying to make it. In the 21st century, more than twice as many children want to be a YouTube star as an astronaut.2
The creator economy is booming, with the promise of a career from the comfort of your bedroom: no qualifications required, nobody's permission needed – all while doing whatever it is that you love most. But the same anyone-can-make-it charm also makes the pathway into the industry fraught with potential mistakes, as creators learn through trial and error. It's clear that there's much more to professional content creation than first appears.
As part of the Canon Europe Learning Series, we spoke to three successful content creators – Steven Herteleer, Laura Hannoun and Harrison Brown – about the mistakes they experienced as they learned their trade, so you won't make the same ones.